Fractional Partnerships
Build the channel,
then the team.
The partnership program built and generating revenue before you hire the first partner manager. For early-stage SaaS companies and digital agencies in the Shopify and B2B ecosystem.
kevin@thepartnerengine.com →
Track Record
1,000s
Active partners built
Signed and producing across three channel programs
$30M+
Pipeline generated
Partner-sourced merchant pipeline through to close
10+
Years in partnerships
Across ShipStation, Recharge, and Tie
Background
First channel hire
Built the agency channel from zero for one of the largest shipping platforms in the Shopify ecosystem.
Director of Channel
Scaled agency and tech partnerships across the subscription commerce category.
VP of Partnerships
Built the partner program from the ground up: a 100+ partner roster signed, activated, and producing.
RefocusCo-founder & Fractional CMO
Co-founded Refocus, which operates GearFocus, the used camera gear marketplace. Lead marketing fractionally.
The Problem
Early-stage SaaS companies know they need a partner channel. Most hire a partner manager too early, before there's a program to manage, and watch that hire spend months building infrastructure instead of pipeline.
I build the program first. Six months in, you have a signed roster of active partners, a producing pipeline, and a documented playbook. Then you hire into a channel that's already working, not a blank slate.
Engagement Tiers
01
Advisor
Strategic guidance and program architecture for founders who want a partnerships voice in the room without full operator ownership.
Contact for pricing
02
Operator
Full build and ramp of the partner channel. IPP analysis through signed partners and producing pipeline over six months.
Contact for pricing
03
Fractional VP
End-to-end ownership of partnerships as an embedded leader inside the company. Board-level reporting, cross-functional integration.
Contact for pricing
Get In Touch
Email direct
kevin@thepartnerengine.com